
Ali Abdaal went from Cambridge medical student to NHS junior doctor to a multi-million-dollar creator business — by teaching what he had just learned, one video at a time.
SoloBiz follows independent creators around the world — their stories, their numbers, and the playbooks behind them.
AJ never showed his face, spent nothing on ads, and charged $19 a year. Carrd, his one-page website builder, still grew to millions of sites — by selling a constraint.
Read the story →Long-form profiles of people building businesses on their own terms.

Ali Abdaal went from Cambridge medical student to NHS junior doctor to a multi-million-dollar creator business — by teaching what he had just learned, one video at a time.

Brett Malinowski started editing videos at 13 because he wanted to be a YouTuber. By 14 he was charging $20 an edit, by 15 he ran an agency, and at 16 he dropped out of high school. Today he says his businesses make $1 million a month — built on other creators' audiences, not his own product genius.

Noah Kagan was Facebook's 30th employee and was fired within nine months, then fired again from Mint. In March 2010 he started AppSumo with $50, selling someone else's software by email — and turned a weekend experiment into a business he says is worth $100 million.

Peldi Guilizzoni spent 20 years learning to code and build software before he launched Balsamiq in 2008. With one year of salary saved and no investors, his $79 sketching tool made $100,000 in five months and $2 million in 18 months — and is still going, nearly two decades later.

Amanda Hocking spent nine years writing 17 novels that every publisher rejected. In April 2010 she self-published them on Kindle for 99 cents, hoping to raise $300 for a trip. Eleven months later she had sold over a million copies and signed a $2 million deal with St. Martin's Press.

Laura Roeder built MeetEdgar from a spreadsheet habit into a bootstrapped SaaS doing $4 million a year, on essentially one $49 price plan and no venture capital. Then she sold it for seven figures to a buyer she found by cold email — and had already started her next company. This is the story of a founder who designed her business to be sellable from the start.

Dmytro Krasun spent more than a decade as a backend engineer and failed at product after product. Then he shrank his ambition, picked the most boring problem he actually knew how to solve, and built ScreenshotOne — a screenshot API now used by 800+ paying customers at $25K+ a month.

Maria Rubtsova started Dreamfall Art with no roadmap, just spare hours testing generative AI tools. She turned cinematic AI visuals into 50+ brand campaigns, an audience of over two million, and a Skool education business — by selling taste, not prompts.

Nathan Barry gave himself six months, $5,000, and 20 hours a week to build a web app to $5,000 a month. He failed — then bet his last $50,000, did his customers' migrations himself, and turned ConvertKit (now Kit) into a bootstrapped email platform doing a reported $33.4M in annual revenue.

A post-2000s kid from Northeast China has never shot a single frame of film — yet his one-person AI comic-drama studio sells each title for ¥200K–400K, up to ¥450K (about $63K). His playbook: pre-sell the unfinished, ride a platform tailwind, and run on zero filming costs.

Derek Sivers built CD Baby into the world's largest indie-music distributor, sold it for a reported $22M — and put it all into a charitable trust for music education. The story, and the operating system behind it.

Damon Chen quit his eight-year Cisco job in 2020, failed four products in a row, then built Testimonial.to into a bootstrapped SaaS portfolio reportedly moving $1M+ a year — solo, no funding, two kids at home.

Daniel Vassallo left Amazon and earned a reported $1M in three years of self-employment by running a portfolio of small bets — then sold his Small Bets community to Gumroad for $3.5M.

Wu Ruimeng is a startup CTO who earned over ¥150,000 ($20K) in two months of side projects using vibe coding — no extra funding, no staff. From a $1.4 baby-naming app to an AI comic-drama tool, his playbook shows how long-tail niches plus AI can become a real one-person business.

Tony Dinh quit his Singapore engineering job, spent four years in Vietnam shipping side projects that mostly failed — then built TypingMind, an AI chat client, in four days after the ChatGPT API dropped. It made $22K in a week and now earns $137K a month.

张sir quit his game-studio job in 2025, shipped six danmu livestream games alone with an AI production pipeline, and claims nearly ¥20M in revenue — of which he personally kept only about ¥0.8–1M. This is how he did it.

Jon Yongfook failed at 20+ products, shipped 12 startups in 12 months, then deleted the interface of a $400/month tool and rebuilt it as Bannerbear — an image-generation API that bootstrapped past $1M in annual recurring revenue.

Danny Postma turned a $19 eBook into Headlime, one of the first GPT-3 apps in production, and sold it for a reported $1M only 8 months after launch.

Wu Peiwen runs a one-person AI marketing company in Hangzhou earning a reported ¥1.5M a year — AI agents do 90% of the execution while he only decides and approves. The playbook behind China's one-person-company boom.

Arvid Kahl and his partner Danielle built FeedbackPanda from zero to $55K MRR in two years with no employees, then sold it in 2019. A two-person playbook for bootstrappers.

Isaac Wong lost HK$1M in three failed startup years, then rebuilt as a one-person AI business in the UK — claiming seven-figure HKD revenue with 80% of content production automated.

A waitress and mother of two taught herself digital marketing during lockdown and built an Etsy business doing about £80K a month.

A London TV producer wrote fan fiction for fun and ended up selling 150 million books, igniting the self-publishing revolution.

From a rundown share house to a $2.5M-a-year personal brand: how Dan Koe used systematic content and relentless self-education to rewrite his life.

A burned-out SaaS executive rebuilt his life on LinkedIn and now runs a $3.85M-a-year knowledge business working under four hours a day.

After years of failed startups, Marc Lou shipped 17 products in two years and now makes about $80K a month from Bali.

A Dutch programmer sold everything, traveled the world, and built a $2.7M-a-year software business with zero employees.
SoloBiz is an independent publication about independent creators. We profile solopreneurs and indie makers — how they started, what they earn, and what actually worked.
Long-form profiles of people building businesses on their own terms.
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