SoloBiz follows independent creators around the world — their stories, their numbers, and the playbooks behind them.
Hugh Howey wrote Wool on his lunch breaks at a bookstore and sold it for $0.99 on Amazon. Within a year it was earning $150,000 a month — and he turned down seven-figure book deals to keep his rights.
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Pat Flynn was laid off in June 2008. Four months later, his $19.95 LEED study guide earned $7,906.55 — and the public income reports that followed built Smart Passive Income into a $2.17M-a-year business he sold in 2026.
Tiago Forte turned a chronic illness into Building a Second Brain — a note-taking system that grew from a $30 Skillshare class into five-week cohorts worth up to $1.5M each.
Steve Chou started Bumblebee Linens with $630 in 2007, replaced his wife's $100K salary within a year, and grew the blog about it to $1M a year.
Substack and beehiiv both launched podcast advertising within six days. Dynamic ad insertion, no download minimums, and real CPM math for solo creators.
Noah Kagan's Million Dollar Weekend method: get three paying customers in 48 hours, before you build anything. A step-by-step playbook for solo founders.
SoloBiz is an independent publication about independent creators. We profile solopreneurs and indie makers — how they started, what they earn, and what actually worked.